Monday, September 3, 2012

Promotional Items Have A Special Ability To Boost Sales

Promotional items are among the most effective ways to attract attention to a company and increase the sense of reciprocity that the customer feels when interacting with a business. One of the best things about free giveaways is that they can serve as ongoing advertisement tools long after a customer as forgotten about the giveaway. For example, many customers will take a promotional pen and will loan it to other people, serving as a form of free advertising. This will provide other customers with exposure to the company for absolutely free, helping to increase brand exposure.
Low Cost Items Can Look Expensive
While free giveaways can have very low costs, they do not have to look cheap. For example, flash drives are becoming increasingly more affordable and businesses can affordably provide customers with flash drives that come with the company logo. The business can also explain to customers how the flash drive can possibly be helpful to the customer.
Sparking a Sense of Reciprocity in Customers
One of the biggest benefits of giving away promotional items is that it sparks a sense of reciprocity in customers. When people are given free gifts, they feel obligated to reciprocate in some way, such as by doing business with the company.
Breaking the Ice
Free gifts are also effective ice breakers. Businesses can give customers and prospective clients free giveaways to start a dialogue about the company and what it stands for. This can encourage the client to become more interested in the product overall.
Improving Morale
Free items do not only have to be given away to prospective customers, but should also be given away to employees. For one, free gifts make employees feel good and increase the chances that they will work harder for their employers. Also, like with customers, employees will often display the company logo, helping to increase brand exposure, and will also sometimes give promotional items away to friends and family members.
Increasing Perceived Legitimacy
Free giveaways are an especially good idea for small businesses, since one of the major obstacles for small businesses is to convince employers that the small business is legitimate. Items with the company logo on it can immediately boost the credibility of the business and increase the degree to which customers view the business as being legitimate. However, these items do not have to be expensive to boost the perceived legitimacy of a company.
Given the large number of benefits that can come from placing a logo and business name on a product that is then given away, free items can serve as the most cost-effective way to get the best bang for one's buck. They can also be seamlessly integrated into a company's current selling and advertising strategy. Advertising packages can come with free notepads and sales representatives can give clients a free bag with the company logo on it. Free items give a business a reason to contact the prospective customers in the first place. They can even be integrated into digital marketing channels, such as social media marketing, through the use of free downloads.

No comments:

Post a Comment